The FaceMaster Course

Monday, November 27, 2006

An overview of the different acne treatments

When searching for an acne treatment it is easy to become subject to acne information overload. There are hundreds if not thousands of acne cures on the internet and offline in the real world too. Considering that 25% of the population suffer from acne at one time or another this is not surprising.

Everyone and their dog has something to say and sell about acne, even if they have never actually suffered from it in the first place. And this is the fundamental problem. Let me show exactly how the online acne industry works, and how this effects you- the acne sufferer.

Firstly you should know that acne is a problem that people want solved. They want this solved with good quality information they can use themselves, or they want a stand alone acne cure product. This creates two markets pertaining to acne:

1) The information market

This is seen in the saturation of acne articles and informational acne websites on the internet. Information is a commodity and the creators of this content will be hoping for a monetary return on the time and effort it took to create that content. But how do they get money out of writing an article? Well not how you might think.

Generally their article will be a low quality information piece (200-300 words) on an acne related niche, such as acne peels, or dairy intolerances. This will probably not provide too much use for the reader, so they look elsewhere on the web page, which will be flooded with advertisements for acne related products. And this is how they make their money. They get paid for the clicks on the advertisement from their website. These sites are generally known as advertisement sites amongst internet marketers and are usually set up in a short period of time, with short articles being bought at low cost and put on the web site.

Low quality acne information is epidemic on the internet and it is produced purely for money gotten through advertisements. Acne articles are commonly bought and sold on internet marketing forums by the hundreds. Writers churn out the same articles but rewritten and organized so they seem like new content. But the content is usually misinformed and unhelpful.

2) Acne Products

So who are the advertisers? Well mostly they are acne companies with topicals, acne skin care products, cleansers and herbal pills to sell for outlandish prices. They generally don't work and many people fall for the promise of acne free skin by applying something to their face. After 2 or 3 of these types of products they usually stop buying them. The companies survive, as although they don't receive many reorders for their products, they have a constant demand for their products from new customers, young 'just got acne' sufferers.

In summary:

Acne information publishers send customers to acne companies.

My advice is to avoid acne companies who sell topical and herbal products. They invariably just don't work. This is because the problem cannot be fixed by putting something on the face, and herbal products are general tonics that will never work in the long term. Professional herbalists know that herbs are a short term aid or remedy. Acne is far to powerful a disease to succumb to most of these herbal concoctions.

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